DIRECCIÓN CREATIVA
WITH OVER TEN YEARS OF EXPERIENCE IN THE FASHION INDUSTRY, HER WORK IS DEVELOPED IN A COMPREHENSIVE WAY, SPANNING FROM CONCEPTUALIZATION TO EXECUTION.
HER PRACTICE COMBINES IDEA DEVELOPMENT, ART DIRECTION, COLLECTION DESIGN, BRAND IDENTITY BUILDING AND CAMPAIGN PRODUCTION, WITH AN APPROACH THAT BRIDGES THE STRATEGIC AND THE SENSITIVE.
HER MOST SIGNIFICANT PROJECT IS THE CO-CREATION AND DIRECTION, OVER A PERIOD OF NINE YEARS, OF THE BRAND BESTIA, WHICH BECAME ONE OF THE DEFINING BRANDS OF ITS GENERATION. THROUGHOUT THIS PROCESS, SHE DEVELOPED COMPLETE VISUAL UNIVERSES, DEFINING CONCEPT, NARRATIVE, PRODUCT AND IMAGE, WHILE LEADING TEAMS ACROSS ALL STAGES OF DEVELOPMENT.
HER APPROACH IS DEFINED BY A PRACTICE-BASED CREATIVE DIRECTION. IT DOES NOT REMAIN AT A CONCEPTUAL LEVEL, BUT IS ROOTED IN DOING: IN DECISION-MAKING, EXECUTION AND THE CONSISTENCY BETWEEN IDEA AND RESULT.